Facebook: 10 million people saw ads linked to Russian Federation

Facebook: 10 million people saw ads linked to Russian Federation

Facebook said last month that that it had found thousands of ads linked to Facebook accounts that likely operated out of Russian Federation and pushed divisive social and political issues during the US presidential election.

Facebook is increasing authenticity requirements for advertisers, adding over 1000 people to its ad review staff after claiming it found paid postings on "divisive" social issues that "appeared" to stem from a Russian entity.

As part of that effort, it looks like Facebook is getting rid of unpublished or dark posts that allow brands and publishers to target users with content, usually ads, doesn't actually live on their pages, meaning that only people within the target audience could see them.

Congress has been pressuring Facebook to reveal details about its advertising system after Mark Zuckerberg admitted to selling $100,000 in ads to a Russian company during the 2016 US presidential election. Check back for updates.

Because Facebook's ad system only presents ads to users when they cross a minimum standard of relevance, about a quarter of the ads were never seen, company said.

Asked about Facebook giving Congress permission to release the ads, Burr said, "If they give us permission then they should release it themselves".

The social media ads "help demonstrate how Russian Federation employed sophisticated measures to push disinformation and propaganda to millions of Americans online during the election, in order to sow discord and chaos, and divide us from one another", Rep. Adam Schiff (D-Burbank) said in a statement.

Zuckerberg acknowledged that the amount of problematic activities Facebook has uncovered is "relatively small", but he vowed that the company will continue to investigate and enhance transparency on who buys political ads.

Twitter said last week that it has also shut down 201 accounts that were tied to the same Russian operatives who posted thousands of political ads on Facebook.

"Many of these ads did not violate our content policies".

Notably, not all of the ads Facebook found to be linked to Russian Federation were bought prior to the election.

Twitter also recently announced that it provided congressional investigators with a "roundup" of ads from accounts used by Russia's state-sponsored television network, RT. He added that for half the ads, less than US$3 (RM12.73) was spent, and that US$1,000 (RM4,243) or more was spent on less than 1% of the ads. People are using Facebook ads for various promotions to promote a particular thing. As per his statement, the company would take to prevent governments from manipulating it.

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