Stocks - Apple Shares Reverse as Launch Event Concludes

Stocks - Apple Shares Reverse as Launch Event Concludes

Apple's new iPhones, the iPhone 8, iPhone 8 Plus and iPhone X (pronounced iPhone Ten) have been announced along with a new Apple TV that can do 4K content and a new Apple Watch with integrated cellular comms.

The technology is part of the company's new top iPhone, the screen of which covers the entire front of the device with no edges.

OLEDs are on track to surpass liquid crystal displays (what Apple has used previously) on most image quality and performance metrics. In other words, the Apple Watch and iPhone will both ring when someone calls you.

The design is likely to elicit a "wow" feeling from iPhone fans. Here's a closer look at each of these iPhone X features that you will love, and that you will hate.

The iPhone 8 Plus' primary snapper packs dual 12-megapixel sensors that offer a wider colour gamut, enhanced sharpness and less noise than ever.

- It really does look nice. All the three smartphones run on the latest Apple iOS 11 system software.

One of the key selling points of iPhone X is the material for the display panel. Just click on it for more options.

The new phone, which is coming Nov. 3, will also permit animated emojis that mirror your facial movements and promises two more hours of battery life than what's in the current iPhone 7. "Packed with more advanced cameras with Portrait mode and Portrait Lighting, and the highest quality video capture in a smartphone, iPhone 8 and iPhone 8 Plus enable the freedom of wireless charging, all with AR optimisation like no phone ever before", he says. Also, you're going to have the shell out $200 more than the iPhone 8 Plus thanks to the X's starting price of $999. A post on iamwire explains how new technologies are helping to shift that experience.

But in an embarrassing moment for Apple senior vice president Craig Federighi, the face ID unlocking did not work on his first attempt during the on-stage presentation. Apple uses an integrated eSIM inside the device that takes up much less space. However, they retain the Touch ID home buttons of previous iPhone models.

Face recognition is not new in smartphones. "There's just no doubt about that", said Brian Blau, Apple analyst at Gartner.

The app that has generated the biggest buzz is one called Animoji. The CEO highlighted two major achievements for the Apple Watch, including a 97% customer satisfaction rate.

You can also watch the Apple Event livestream here.

As revolutionary as Apple made the iPhone X out to be, in some ways, it's mostly a style play.

Machine learning is revolutionizing the potential of mobile applications.

The unveiling comes with Apple seeking to recapture the magic of the first iPhone release in 2007 as it struggles to maintain market share. At the iPhone keynote, the company revealed the new charging case for the AirPods wireless earphones that will support wireless charging too.

The high-end iPhone X is the most-important Apple product for years, representing a complete redesign and higher price to boot. The 64GB and 256GB Apple iPhone X is priced at AED 4099 and AED 4729, respectively.

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