Apple TV 4K Launched in Apple's Event

Apple TV 4K Launched in Apple's Event

Apple has officially unveiled a new 4K/HDR compatible version of its Apple TV streaming box, featuring both HDR10 and Dolby Vision support.

Inside the Apple TV 4K is A10X Fusion, the SoC the company previously used in its mammoth iPad Pro tablet. "While 4K is about the number of pixels, HDR is about better pixels", said Apple SVP Eddy Cue while introducing the new device.

The Apple TV 4K will cost $179 with 32 GB of storage.

In an ideal world there'd be no need for an Apple TV.

The Apple TV 4K will ship on September 22, 2017. The new model supports HDR video, too.

Meanwhile, it's continually tweaking its TV app, which acts as a sort of universal guide for streaming services.At the launch, Cue showed off tighter integration with ESPN for live sports, and a new tab for all things Sports in the TV app. That makes it twice as fast as the fourth-gen Apple TV and with four times the graphics performance, according to Apple.

The Apple TV 4K also has, compared to its predecessor, much more power under the hood.

As noted, Apple has to make the big move as competitors like Amazon and Netflix are already offering HDR and 4K support. You'll be able to control elements of your smart home, including the upcoming Apple HomePod.

Apple began its event with a tribute to Steve Jobs and Tim briefed about the all new Steve Jobs Theatre.

The Amazon Fire TV would also be considered as part of this roundup, but the latest 4K-capable streamer is now unavailable; we expect Amazon will refresh its own 4K media hub in the near future. All those films you've ever bought on iTunes will automatically be upgraded to 4K for no extra cost. The 4th-generation Apple TVs will likely be marked down to clear out their 2-year old inventory that should have supported 4k in the first place. Presumably, 4K video will start to show up in iTunes and on the Apple TV around the same time.

Alongside the hardware changes, there have been a number of software changes to the Apple TV, which will run on the new tvOS 11 and use the new TV app.

Apple's iPhone 8 event was really packed with some heat as the company went ahead announcing its next iPhone and more.

The Apple TV 4K will also have a built-in 4K video scaler to improve the look of HD content so that it looks better on a 4K-resolution TV.

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